Building a brand for your company in the traditional way is normally something you do every day and have a marketing team to conduct the effort. But building a personal brand is different – it’s promoting yourself and reminding people of your achievements and how you achieved your career success. That can be even more difficult as a female leader in the building industry, where you are focused on simply achieving success without too much disruption. In today’s environment it is important to utilize social media to highlight speaking opportunities, awards and other achievements to promote yourself, your company and motivate others.